PD Dr. Andrea D. Bührmann
Qualitative market research
Andrea Bührmann hase been working since 1988 in socio-scientific research, consulting and education and is currently a university professor at LMU Munich.
In the past years she managed numerous research projects and published pioneering contributions on qualitative research methods. For Hopp & Partner she coaches the area of qualitative market research.
Dr. Bührmann is a member of the Professional Association of German sociologists (Berufsverband Deutscher Soziologinnen und Soziologen e.V.) as well as the section of qualitative social research of the German Association of Sociology.
