Web-monitoring
The internet became the most important source for information about products and services. Opinion forming is increasingly influenced through information on internet portals on specific topics, forums and weblogs. All company or product related publications can be analysed, once only or continuously through web-monitoring. Hereby not only ones own but also the competitor´s products can be monitored.
Web-monitoring is achieved through a semi-automised analysis with regard to frequency and content (text mining) and can be implemented in any language area. The many possibilities of use are broadly diversified: From brand controlling and observing the competition, to an early warning system in case of a crisis. Questions that can be responded to through a web-monitoring are:
- How is the product reported about on online portals and forums?
- Which positive and negative characteristics are associated with a product?
- Which concerns and desires related to the product do internet users express?
- How are competitors products required?
- Who is generally considered an expert within the product category?
- How does the overall opinion change in the course of time?
