Customer satisfaction analysis
Within a customer satisfaction measurement (CSM), we identify in a differentiated way the satisfaction of your existing customers with your spectrum of offers and detect the strengths and weaknesses from the customer´s point of view. In this way all relevant areas such as service, communication, price as well as additional offers, can be considered.
By means of an analysis concerning the importance of particular aspects, it can be identified what is presumably less profitable and where more investment should be made.
On the one hand, an analysis of the customer loyalty sheds light on those factors that turn customers into regular customers. On the other, those aspects that disappoint customers and make them not come back can be detected. Customer loyality can be displayed as an index value and this way be controlled over time and continuously be improved.
