Positioning surveys
The results of a positioning survey provide valuable indications for the strategic direction of the marketing.
In the context of a positioning survey we analyse companies, target groups and competitors. Localising the company in relation to the most important competitors, establishes the initial point for determining ones own target position. This is devided into the areas of production/service, distribution, price and communication. For each area, we elaborate the strengths and weaknesses compared to the competition. The results are insights into your market that by far say more than the overview on market shares.
