Media analysis
We conduct quantitative media analyses on certain topics, products or brands. All present publications in all relevant sources (print, online and TV) are considered. Company announcements are criticised qualitatively through analysing the discourse.
The results of the analysis offer useful hints about ones own communicative positioning in the target market. This way, topics taken up by the competitors can be recognised and those of high potential for ones own communication strategy can be identified. Therewith it is possible to verify trend subjects at an early stage that can be related to ones own service in a strategically expedient manner.
