Usability tests
The importance of internet presences for businesses is steadily rising. Website tests are the appropriate instrument for assuring that investments in the internet presence obtain the desired result for the users.
Technical website test
A technical test can disclose functional defects with regard to browser-compatibility, defective links, accessability, loading time, registration in search engines, printability, e-commerce-system etc.
Website test in respect of content
Through a standardised enquiry amongst users strengths and weaknesses of an internet presence can be identified. Positive impression, clarity, comprehensibility and functionality of menu navigation can be assessed from the user´s point of view. The contents can be tested for completeness, quality and credibility.
The ascertained key figures can be evaluated through a bench marking, inevitable improvements can be deduced and prioritised. Through continuous testing the success of changes can be judged in the course of time.
Log file analysis
Your corporate website provides information about the users in the form of log files. Through editing and evaluating these data interesting conclusions can be drawn on the site users:
- Number of visitors as to date and time
- Which content is of interest to the users? (Frequently used and unused contents)
- Average session duration per site and visitor
- Entry and exit site
- Site of origin of the visitors (Through which link do visitors come?)
- Search entry (How did the visitors find the website through Google?)
- The visitors´ countries of origin
- Number and types of downloads
