Online-enquiry
Today online-enquiries are well established as efficient market research method. For many applications an enquiry through the internet is the most cost-efficient and fastest method.
This applies particularly with regard to international tests (e.g. advertising media tests) where significant savings compared to classic methods can be achieved.
Online interviews can be conducted for instance among:
- Visitors of your website (OnSite enquiries)
- Your existing customers (customer enquiries)
- Any target groups addressed through panels (potential customers)
Hopp & Partner has their own survey software at their disposal which enables surveys in the client´s corporate design. This allows the realisition of enquiries via internet following the methodical recommendations of the AGOF and is equipped with all functions so that the interviews can be ideally carried out. This includes entry control, filtering and randomising items. Any multimedia elements can be embeded in the questions, e.g. pictures or video spots for advertising media tests.
Clients can follow the process of the enquiry through their customer account (online field control) and see the results in realtime (online evaluation). In order to address the participants of the enquiry, personalised mailings with freely definable sender´s address can be sent out.
Individual access codes can be given in order to link individual data to the enquiry and subject to this adjust the questionnaires dynamically.
